3 Tactics to Eliminate Not So Serious Clients
In any business, you’ll find potential clients who want to “pick your brain” or just “find out more.”
Web designers and developers quote jobs frequently only to find that the potential client disappears and won’t return any calls or emails when following up.
Car salesmen spend hours talking to you about cars you never intended on buying. And coaches, perhaps like yourself, spend so much time giving out free advice to people who cannot afford your services or will not take the plunge to hire a coach.
These people aren’t bad, but most likely, they will never pay you.
Honestly, it can be pretty frustrating and it will most definitely waste your time and efforts.
Here are three strategies that you might try to reduce your time spent talking with people who have no intentions of buying (and perhaps turn them into a paying client):
Post To Your Blog
This one tactic can prove to be beneficial in multiple areas of your business. Not only will you create content that can be used to cycle around on your social media platforms and gain the attention of search engines, you’ll have a place to send not-so-serious people. If someone asks to “pick your brain,” kindly let them know that you have limited time and they can find a ton of valuable information to help them on your blog.
Post Your Prices
Yes, I know this is a highly debated topic. It’s also one that you’ll have to test out for yourself.
There are pros and cons to publishing your pricing, but the biggest advantage is to repel people who can’t (or aren’t willing to) afford you.
Now, you don’t necessarily have to list every price, especially for your higher priced programs. You can, however, list an “entry level” program price in which the potential client can get a sense for where your prices begin.
Additionally, you can make a statement such as “Coaching packages start at $X” again, letting the person know that is your minimum price.
Having a form to fill out before someone works with you can be a great way to weed out not-so-serious clients.
Before you get on the phone with anyone, you can require that they do a little groundwork first. Let’s call it a “Client Intake Form.”
Create a form that asks for everything you need to know about a potential client before you even pick up the phone. This can give you a clue as to if the client is willing to put forth the effort it takes to work with you.
Rarely will those seeking free services without the intention of buying take the time to fill out such forms. This can help you gain higher quality clients.
You can take this a step further by including a question about their budget. It may not be effective to ask them for a specific number, but you can ask them to choose between a few ranges. In the first option, you can say, for example, $1,000 and up and those who can’t afford you will most likely stop right there.
Use these 3 tactics to help you reduce the time you’re spending with people who have no intentions or doing business with you for any number of reasons.
Do you have a trick to increasing your productivity or eliminating those “freebie seekers”? Comment below!